WORK

 COPY AND EDITORIAL TEAM MANAGER

JOHN LEWIS

October 2016

Lead the copy and editorial teams in a Head of Copy and Editorial-equivalent role.

Manage a team of 3 Copy Managers and up to 12 full-time and contract copywriters.

Guardian of brand tone of voice.

Copy consultant for all digital and in-store content.

Lead team through website

re-platforming and new editorial strategy.

Mentor to Online Copy Manager.

Brand tone of voice update completed June 2018.

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COPY MANAGER

JOHN LEWIS

May 2015 

Guardian of brand tone of voice and responsible for brand guidelines, seasonal marketing campaigns, events, pop-up shops, store openings and refurbishments, point of sale, publications, new own-brand launches.

Managed a roster of freelance copywriters across a number of

brand-wide projects.

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WEB EDITOR

JOHN LEWIS FINANCIAL SERVICES

Nov 2013          

Responsible for tone of voice and style guidelines for John Lewis Financial Services.

Managed all editorial and content for the John Lewis Insurance, partnership card™, Account Card, Bond and Foreign Currency websites, including articles, emails and social campaigns.

Copy consultant for offline marketing and customer communications.

Managed Copy Producer and freelance copywriters, to produce high-quality content.

COPYWRITER

JOHNLEWIS.COM

Aug 2011

Wrote copy for online product pages, product banners and landing pages.

Produced regular editorial content.

Responsible for strategy and calendar for weekly editorial articles.

Worked with an external agency to respond directly to customer ratings and reviews.

Trained two seconded copywriters to permanent roles.

Attended copywriting and online selling courses.

BUYING ASSISTANT

JOHN LEWIS

March 2007

Produced copy for own-brand packaging, product leaflets and online product pages.

Completed Management Development Programme.

Buying responsibility for Lunchbags assortment. 

Managed AW10 Special Buy, across 50 skus, total buy of £1.2m.

Wrote and presented two seasons of assortment review meetings.

Project managed the launch of the Neisha Crosland furnishings range.

Branch Forum representative.

CUSTOMER SERVICE MANAGER

JOHN LEWIS SOUTHAMPTON

Sept 2005             

Oversaw busy department of over 12 Partners, dealing with customer complaints and queries.

Completed a six-month leadership project with the branch Personnel manager.

Work experience with Buying Office. Trained shopfloor Partners.