University of Roehampton
Part-time MA, Creative Writing
(Distinction for 2017-2018 year)
University of Oxford,
Department of Continuing Education
Writing Young Adult Fiction
10 credits, FHEQ Level 4
St Chad’s College, Durham University
BA, English Literature
1994 – 2001
Bournemouth School for Girls
English Literature A
8 A*s, 3 As
COPY AND EDITORIAL TEAM MANAGER
Lead the copy and editorial teams in a Head of Copy and Editorial-equivalent role.
Manage a team of 3 Copy Managers and up to 12 full-time and contract copywriters.
Guardian of brand tone of voice.
Copy consultant for all digital and in-store content.
Lead team through website
re-platforming and new editorial strategy.
Mentor to Online Copy Manager.
Brand tone of voice update completed June 2018.
Guardian of brand tone of voice and responsible for brand guidelines, seasonal marketing campaigns, events, pop-up shops, store openings and refurbishments, point of sale, publications, new own-brand launches.
Managed a roster of freelance copywriters across a number of
JOHN LEWIS FINANCIAL SERVICES
Responsible for tone of voice and style guidelines for John Lewis Financial Services.
Managed all editorial and content for the John Lewis Insurance, partnership card™, Account Card, Bond and Foreign Currency websites, including articles, emails and social campaigns.
Copy consultant for offline marketing and customer communications.
Managed Copy Producer and freelance copywriters, to produce high-quality content.
Wrote copy for online product pages, product banners and landing pages.
Produced regular editorial content.
Responsible for strategy and calendar for weekly editorial articles.
Worked with an external agency to respond directly to customer ratings and reviews.
Trained two seconded copywriters to permanent roles.
Attended copywriting and online selling courses.
Produced copy for own-brand packaging, product leaflets and online product pages.
Completed Management Development Programme.
Buying responsibility for Lunchbags assortment.
Managed AW10 Special Buy, across 50 skus, total buy of £1.2m.
Wrote and presented two seasons of assortment review meetings.
Project managed the launch of the Neisha Crosland furnishings range.
Branch Forum representative.
CUSTOMER SERVICE MANAGER
JOHN LEWIS SOUTHAMPTON
Oversaw busy department of over 12 Partners, dealing with customer complaints and queries.
Completed a six-month leadership project with the branch Personnel manager.
Work experience with Buying Office. Trained shopfloor Partners.
Colour House Theatre, London
24-Hour Plays, Rondo Theatre, Bath
The Night after the Night
One-act play, shortlisted for the Lambeth Readers and Writers Festival
Short story, flash fiction finalist Wandsworth Arts Festival
Freelance film reviewer
The Rondo Writers
Chalk the Sun
Durham University Creative Writing with Northern Arts Fellow Colin Tevan
COURSES AND INTERESTS
The Coaching Academy, London
Bill Wright's Illustration
Six-week online course
Central Saint Martin's tutor Bill Wright
Writing Children's Books
Six-week writing course
Chalk the Sun
123s of Drawing
Central Saint Martins
Six-month teaching placement in Peru, followed by personal travel.
John Lewis Sailing Club and
Beekeeping Society, boxing and
Museums, galleries and theatres
Music: Bon Iver, Kate Bush
and Sufjan Stevens
Baking cakes and bread
Film: Wes Anderson