BRAND CAMPAIGNS
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As a freelancer, I've created brand copy for Vio.com, Soldo, Bouche, C&R Software, Wild Nutrition and several biotech and healthcare businesses. This includes digital marketing, tagline creation, brand and campaign positioning, competitor and market analysis, and content for video, email and social channels.

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As the John Lewis Copy Lead, I ideated marketing campaign routes from initial briefs, managed all written communications for brand campaigns, wrote short and long-form campaign copy for digital and print channels. This included the 2018 launch of John Lewis & Partners womenswear (shown below), which involved the creation of "the new style philosophy: it's how you wear it" line and "3 steps to style" device. Brand launch included online editorial, in-store comms, press, publications, email and social activity.
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See 2017 launch of sub-brand AND/OR.
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