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Created marketing campaign ideas from initial briefs, managed all written communications for brand campaigns, wrote short and long-form campaign copy for digital and print channels.


Including the 2018 launch of John Lewis & Partners womenswear (shown below), which involved the creation of "the new style philosophy: it's how you wear it" line and "3 steps to style" device. Brand launch included online editorial, in-store comms, press, publications, email and social activity.

See 2017 launch of sub-brand AND/OR.

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