PRINT AND PACKAGING

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As a freelancer, I've created varied content for printed leaflets, brochures and white papers. In 2025, I worked with Crosta Mollica to update their full suite of product packaging, and creative agency Recipe to update the packaging for BaByliss's professional range. Additionally, I worked with Pentagram to create internal comms for an international tech brand. 

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As the John Lewis Copy Lead, I acted as a consultant with agencies and the publications team for all John Lewis & Partners’ publications, including Home and Edition. I regularly reviewed and edited printed content to ensure it was aligned with the wider creative strategy and tone of voice, and wrote cover and welcome messages.

 

Selected print and packaging examples below.