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Worked with agencies and copywriters to create new brand names for John Lewis & Partners sub brands. Wrote brand statements and boilerplate copy. Created brand comms hierarchies and guidelines to establish brand propositions.

Created names, all brand statements and boilerplates for Modern Rarity, Design Project by John Lewis and Find Keep Give. Worked as a consultant with a creative agency to create AND/OR name and wrote all boilerplates. Worked with the John Lewis team to create the name, boilerplate and brand comms templates for ANYDAY.

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