BRAND NAMING

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As a freelancer, I worked with Arttia Creative to develop a name for CRO, Altheome. Additionally, I worked with Recipe Design to ideate and shortlist names for BaByliss Pro product lines.

 

As the John Lewis Copy Lead, I worked with agencies and copywriters to create new brand names for John Lewis & Partners sub brands. Additionally, I wrote brand statements and boilerplate copy and created brand comms hierarchies and guidelines to establish brand propositions. Specifically, I:

• Created names, all brand statements and boilerplates for Modern Rarity, Design Project by John Lewis and Find Keep Give.

• Worked as a consultant with a creative agency to create AND/OR name and wrote all boilerplates.

• Worked with the John Lewis team to create the name, boilerplate and brand comms templates for ANYDAY.