BRAND NAMING

​As a freelancer, I:

Created product, service and offer names for Greene King (with Whippet).

Developed a name for CRO, Altheome (with Arttia Creative).

Ideated and shortlisted names for BaByliss Pro product lines (with Recipe Design).

 

As the John Lewis Copy Lead, I worked with agencies and copywriters to create new brand names for John Lewis & Partners sub-brands. Additionally, I wrote brand statements and boilerplate copy and created brand comms hierarchies and guidelines to establish brand propositions.

 

Specifically, I:

• Created names, all brand statements and boilerplates for Modern Rarity, Design Project by John Lewis and Find Keep Give.

• Worked as a consultant with a creative agency to create AND/OR name and wrote all boilerplates.

• Worked with the John Lewis team to create the name, boilerplate and brand comms templates for ANYDAY.