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Hyphens: little lines, big confusion
Let's sort this out once and for all.
2 min read
What is a creative strategist?
Demystifying this enigmatic job title.
3 min read
113 ways to say 'new'
When writing fashion copy, you need dozens of different headlines for new pieces, collections and drops. How about 113?
2 min read
What exactly is storytelling?
Storytelling has been talked about for a while. But what exactly does it mean and what difference can it make?
3 min read
Dare to be different!
How to build a brand voice that's authentic, unique and gets you noticed.
4 min read
Wake up your words!
Is your copy feeling flat? Here are 14 quick tricks I use to inject energy when I'm editing.
5 min read
One over-used headline to avoid this spring
And 3 ways to write scroll-stopping copy – even when deadlines get tight
4 min read
Build your house first
The best advice I've read about writing headlines
2 min read
5 copywriting lessons...by order of the traitors
Why language makes the BBC's latest reality hit so compelling
4 min read
One adjective I always delete when I'm editing copy
And 101 words I use instead
2 min read
The two most important words in every copywriter's toolkit
How to turn a T-shirt into a headline
1 min read
Why is a copywriter like a dentist?
That's not the start of a bad joke...
2 min read
Can great copywriting win you an election?
Four essential lessons from Alexandria Ocasio-Cortez...
2 min read
Customers aren't superheroes
So why do we write like they are?
1 min read
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