2 min read113 ways to say 'new'When writing fashion copy, you need dozens of different headlines for new pieces, collections and drops. How about 113?
3 min readWhat exactly is storytelling?Storytelling has been talked about for a while. But what exactly does it mean and what difference can it make?
4 min readDare to be different!How to build a brand voice that's authentic, unique and gets you noticed.
5 min readWake up your words!Is your copy feeling flat? Here are 14 quick tricks I use to inject energy when I'm editing.
4 min readOne over-used headline to avoid this springAnd 3 ways to write scroll-stopping copy – even when deadlines get tight
5 min read5 copywriting lessons...by order of the traitorsWhy language makes the BBC's latest reality hit so compelling
1 min readThe two most important words in every copywriter's toolkitHow to turn a T-shirt into a headline