TONE OF VOICE
PRINT AND PUBLICATIONS
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One adjective I always delete when I'm editing copy
And 101 words I use instead
The two most important words in every copywriter's toolkit
How to turn a T-shirt into a headline
Why is a copywriter like a dentist?
That's not the start of a bad joke...
Can great copywriting win you an election?
Well, it worked for Alexandria Ocasio-Cortez...
Customers aren't superheroes
So why do we write like they are?