IN-STORE COMMUNICATIONS

As a freelancer, I:

 

• Updated the Marks & Spencer in-store services signage, including Click & Collect and delivery messaging, to drive customer awareness and bring a fresh tone to existing comms.

• Worked with the John Lewis team to create a new in-store beauty proposition focused on experiences and wellbeing. This included a new tone of voice, positioning comms, in-store signage, service naming and product-level comms.

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As the John Lewis Copy Lead, I:

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• Managed all in-store communications for all John Lewis & Partners shops, including the openings of the 230,000 sq. ft White City Westfield store, Leeds, Horsham, Chelmsford and the first international franchise in Dubai

• Completed the Oxford Street refurbishment, creating the largest Home department in the UK. Managed 1160 customer touchpoints for the new John Lewis Birmingham shop - one of Retail Week’s 4 best department stores in the UK.

• Oversaw all in-store communications the full refurbishment of the Southampton shop in 2019, which required a total rewrite of POS to focus on experiences and services.

 

Project overview below.
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