
Lost for words?
I can help.
I'm Sarah, a freelance copywriter and creative strategist who's helped multiple brands, charities and organisations find unique, authentic voices that get noticed.
I've been creating market-leading content since 2011 and specialise in tone of voice development, branding, digital content, marketing campaigns, creative strategy and any number of things in between.
Looking for more detail? Check out my work or my CV. I'm based in Newcastle upon Tyne and available for remote work in London and across the UK.
Ready to find your voice?
Services
Tone of voice
Creative strategy
Naming and branding
Straplines
Marketing campaigns
UX and SEO copy
Digital content
Editorial
Store communications
Mission statements
Experience
Written and consulted on new tone of voice guidelines for 16 award-winning brands, charities and organisations
Led the copy team at ‘Britain’s favourite brand’
Driven 2 million yearly visits to editorial content
Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK
Written campaign copy to grow likes +243% and shares +264% on Facebook
Guest lecturer at the University of Roehampton
D&AD judge
Mentor to two copywriters
Clients








What I love
When design makes copy sing and copy makes design pop.
Headlines I’ve never read before.
Single-word sentences.
Hyphens.