MARKETING AND CAMPAIGN COPY

As a freelancer, I've created marketing and campaign copy for Greene King, Free Soul, CMC Markets, Vio.com, Soldo, Bouche, C&R Software, Wild Nutrition and several biotech and healthcare businesses. This included tagline creation, campaign positioning, competitor and market analysis, and content for video, email and social channels.

 

​I also worked with the John Lewis team to develop territories and create written content for their Christmas 2020, Autumn 2020, Spring 2021, Summer 2021, Autumn 2021 and Christmas 2021 campaigns.

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As the John Lewis Copy Lead, I:

• Ideated marketing campaign routes from initial briefs, managed all written communications for brand campaigns, wrote short and long-form campaign copy for digital and print channels.

• Managed copy for the 2018 launch of John Lewis & Partners womenswear, which involved the creation of "the new style philosophy: it's how you wear it" line and "3 steps to style" device. The brand launch included online editorial, in-store comms, press, publications, email and social activity.

• Developed campaign ideas from initial briefs, including Christmas and other seasonal events. I managed all seasonal marketing copy, established campaign communication guidelines, and wrote campaign names and lines.

See my Email, Video and Social Copy or read more about the launch of AND/OR.

Selected campaign copywriting examples below.

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