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In 2020, I created campaign territories, content strategies and copy for John Lewis's Autumn, Christmas and Spring 2021 marketing campaigns, and their Christmas and Spring 2020 campaigns. In 2021, I led their Diversity & Inclusion creative strategy.


I previously created campaign strategies for John Lewis, including 'Share the Wonder' for Christmas 2019 and 'Room for Living', which focused home comms on customer lifestyles rather than room styles. I developed creative territories in response to briefs, supported with communication hierarchies and tones of voice, and worked closely with designers to create sign-off packs and present strategies to stakeholders.

Examples below.

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