CREATIVE STRATEGY

Created campaign ideas for John Lewis & Partners, including 'Share the Wonder' for Christmas 2019 and 'Room for Living', which focused home comms on customer lifestyles rather than room styles.

 

Developed creative territories in response to briefs, supported with communication hierarchies and tones of voice. Worked closely with designers to create campaign packs and present ideas to stakeholders for sign off.

Examples below.

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