In 2020, I worked with the John Lewis team to create campaign territories, ideas, content and copy for their Autumn, Christmas and Spring 2021 marketing campaigns. As part of the Autumn work, I created the 'For...' copy device to focus comms on what products allowed you to do, rather than the product features.


I previously created campaign ideas for John Lewis, including 'Share the Wonder' for Christmas 2019 and 'Room for Living', which focused home comms on customer lifestyles rather than room styles. I developed creative territories in response to briefs, supported with communication hierarchies and tones of voice, and worked closely with designers to create sign-off packs and present strategy to stakeholders.

Examples below.

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