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Wrote welcome and marketing email copy for to update the tone of voice and push app sign-ups.

Created copy for Soldo's social posts and ads to support marketing campaigns, introduce new product features and drive customers to articles. Wrote video scripts to support marketing campaigns and new product launches. 

Edited a full suite of insurance customer emails and letters for John Lewis Finance including welcome, renewal, confirmation, schedule and cancellation comms. Wrote social campaign copy to grow likes +243% and shares +264% on Facebook.

Managed a team of CRM copywriters to produce all copy for John Lewis & Partners' weekly marketing and campaign emails (5m customer base). Pushed brand tone of voice and focused on seasonal trends to drive authority in fashion.

Examples below.


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