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As a freelancer, I've worked with the John Lewis team to develop territories and create written content for their Christmas 2020, Autumn 2020, Spring 2021, Summer 2021, Autumn 2021 and Christmas 2021 campaigns
As Copy & Editorial Manager, I developed campaign ideas from initial briefs, including Christmas and other seasonal events. I managed all seasonal marketing copy, established campaign communication guidelines, and wrote campaign names and lines.

Selected examples below.

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