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B2B SaaS

 
Between 2021 and 2023, I worked with B2B SaaS fintech brand Soldo on a full website rewrite and tone of voice update and provided senior copywriter cover for ten months.

I wrote social media campaigns, video scripts (marketing and educational), case studies, articles, industry presentations, infographics, brochures and emails. I also created the 'Superbloom' idea for their 2022 industry forecasts, which acted as a creative platform for a series of articles and reports.

Examples below.

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